Top 5 Search Engine Ranking Factors You Should Know
Sometimes, it seems impossible to rank for the right keywords in the search engine. Right? There are almost 200+ variables Google considers to determine which site it should rank in the search results. If you want to increase your ranking, you should know at least the ten key factors to work.
Search engine ranking factors
Before we dive into the details, here are the top 10 search engine ranking factors.
1. Website design and accessibility
Internet users are very impatient when it comes to page load speed. If your website contains heavy graphics or is poorly optimized, it will take longer to load, and people will leave. When optimizing your website search engine rankings, it is crucial to audit your site’s performance and overall accessibility.
2. Search engine ranking practices
The content makes it worthy for search engines to list you in the higher search rankings. It is by far the most crucial factor for search engines. From a search engine’s perspective, good content offers value against the query made by users on SE.
You can learn more about SEO and the best search engine ranking practices to create an innovative content creation strategy around the relevant keywords you want to rank. Ideal content should be very detailed with proper keyword density.
Here is an example of a well-written piece of content.
The content is itself considered a good candidate for higher search engine rankings in the SERP. First, the content is unique and covers a specific piece of news. It covers the news in a lot of depth. If a user is searching online for Coma Pony or Outlaw Ocean Music Project, there is a good chance, this page would rank on the first page as it answers the query.
Aside from the content, the page is well presented with H1, H2 tags with title, content, contact information in place.
3. Domain Age and Authority
According to SEO experts, domain names with relevant keywords and age play an important role when it comes to search engine ranking. According to Ahref, nearly 60% of the sites listed on the first page are usually three or more years old. So, if you have bought a domain name that is old and has your relevant keywords in it, this might help. Though with the latest update, Google has started to de-rank exact-match domains with spammy content.
4. User Experience
Google has been using AI technology to better understand the websites and their user’s experiences. This technology generates signals based on a few factors like –
Click through rate – How many people choose to click on your website when they find you through the SERP against a specific keyword.
Bounce rate – How many people choose to leave your website instantly because they didn’t find the information they were expecting.
Dwell time – How long a user stays on your website after they clicked on it? The longer he stays, the better it is. It shows the effectiveness of the content.
If people don’t click on your website through SERP or leave it immediately, then Google will assume that the site isn’t relevant or high-quality for the keywords being searched.
5. Backlinks for Search engine ranking
When someone finds a piece of content or news at your website valuable enough, they link back to your website. Google and other search engines consider these backlinks as votes. The more votes or backlinks you get, the more credible and authoritative your website is labeled. The number and quality of backlinks pointing to your website is a crucial factor with a significant impact on your website’s ranking.
Thanks to the guest post technique, getting high-quality backlinks isn’t hard. Guest posting is a 100% legitimate and white-hack SEO technique to get you relevant contextual backlinks.
Are you ready for a higher search engine ranking?
Now that you know how you can improve your search engine ranking and visibility, it’s time to work on it. Whether you are creating new content, optimizing existing content for SE robots, or want to share the news with the target audience through press release distribution, we can help you. Contact us today and skyrocket your search engine ranking.