Search Engine Ranking Articles

5 Ways Guest Blogging Help to Increase Search Engine Ranking

Anyone owning an online business or blog understands the struggle of ranking it for relevant keywords. The process isn’t easy and might take years if not months, however, doing the guest blogging with the right strategy can not only fast-track the whole process but give your brand recognition you need. 

In this article, you are going to learn about the benefits of guest blogging and why it’s important for your search engine ranking. 

What is guest blogging?

Guest blogging refers to a content marketing strategy where you will be creating blog posts to be published on someone else’s website or blog. The intention here is to acquire relevant contextual backlinks from authority websites. 

These authority websites belong to the same niche or industry and usually have a huge audience. By posting on these high-traffic websites you can drive the existing readers to your website. 

This may sound easy. However, reaching out to the editors and following their guidelines while creating content can be a tedious task. Such websites often have strict guidelines and acceptance criteria to approve your guest post to be published on their site. 

Benefits of guest blogging

The first advantage of guest blogging is obvious – getting high-quality backlinks. Whether you own an online business or a physical business – getting higher placement in search engine result pages simply brings more traffic to your website. One of the many factors Google and other search engines use to determine the ranking of any web page is the quantity and quality of links pointing to your website. 

Guest posting simply increases the number of backlinks to your site and gives you control over the quality of the link as well. 

2. It increases brand visibility

Backlinks/Guest blogging is important, especially if you are new or not many people know of your business’s existence.  It helps to improve your brand’s visibility by putting your name in front of relevant audiences. 

3. It establishes authority

Guest blogging is a great way of reaching out and connecting people. It allows you to establish your authority by creating quality content that is informative and unique. People trust your brand more if they know you. 

For example, if you own an interior design company. People would likely trust you more with their life savings if you have published or authored high-quality content on leading interior design websites and have a voice-over of the latest trend or share similar values. Just make sure the content you post has to be relevant, high-quality, and offers value to readers.

4. It gets traffic to your website

Getting backlinks from high domain authority not only gets you to search engine visibility but also redirects traffic from these websites to your business. In the end, we all want traffic that converts. 

When you write for an established website, you don’t have to start from scratch. The website already has some traffic which is not difficult to divert to your website if you use the right keywords, answer their questions, and offer value. With contextual backlinks, you can get relevant, high-quality traffic coming to your website. 

5. Improves your search engine ranking

With guest blogging, you can pretty much control your website’s backlink profile. Usually, you can add 2 to 3 links to your guest post. Still, even a single backlink from a website with high domain authority will greatly benefit your ranking. 

High-quality backlinks will make your website more discoverable and indexable in Google or other search engines. 


Most of the time people shy away from guest blogging mainly because of the time and patience it requires to outreach bloggers. The truth is – one or two backlinks won’t make a huge difference overnight. You are gonna need a long-term strategy to succeed. You must begin with clearly defined goals, unique and thoughtful content, and actionable strategy.